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Program
ESOMAR Opening
Consumer purchase behaviour - coping strategies in the context of rising prices (Adina Iancu)
Listening in on the Power of the People - Building multi-dimensional trend analysis (Andrei Postoaca)
May we have your attention, please! Understanding the appeal of short videos (Andrei Elvadeanu)
Navigating Digital Communication Traps - Pretesting vs AB Testing (Daniel Enescu)
Online Dating in urban Romania (L Micu + M Mirigel)
Opening and About ESOMAR (Alina Serbanica)
Panel Discussion - Current Technology Trends in Market Research (Ioan Simu)
Research Futures - A new look at the drivers and scenarios that will define the next decade (Dr Parves Khan)
The power of co-creation in finding and building on consumer insights (D. Simion + S. Chiritescu)
Uncovering emerging trends in sustainability and predicting the sales impact of sustainability advertising (Andra Constantinescu)
ESOMAR Rep Closing (Alina Serbanica)
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